Saturday 11 October 2008

What's in a (file) name?

Let me start by sharing a very simple but useful tip. If you are serious about communicating online, some simple rules of consistency and naming can be very useful.
When naming a file, please
use a dash "-" instead of spaces or underscore characters. If you want Google to understand the file name as you intended it, just replace the spaces by a dash.
E.g. use "company-product-widget-name.jpg" instead of "company product widget name.jpg" for the name of a visual.

I can hear you think,
why should I do that? Well, once you start communicating online it is very likely that you will be using visuals in one way or another. If you want Google (Images) to understand what your visual is relating to, well then it makes sense to use for example your company name, the product name and what it relates to in the file name. But, for the Google crawlers to know which characters are separate words, just use a dash.

Just have a think about what is important to your business? Your company name, a brand name, the product names, the problem it solves? Once you've done that, please be consistent when naming files, all files.

Just make it a habit and not only will it be much easier for your internal communications, but you will also have optimised your future online potential.

Launch of My Digital Partner's Blog!

Welcome to this new Blog!  The aim of My Digital Partner is to let small businesses embrace the power of social media and web2.0 tools in order to boost their internal & external communications and impact positively on the bottom line.
This Blog will show how My Digital Partner's clients are using their new online communication tools in order to improve internal communications, lower IT costs, generate leads, automate registration tasks, increase PR results, etc.  The aim is to provide you with some inspirational Case Studies and to demonstrate you can make maximum impact with a minimum budget.
For more information about the services we offer, please visit My Digital Partner.